Download e-book for iPad: Atomic: Reforming the Business Landscape into the New by Roger Camrass

By Roger Camrass

ISBN-10: 1841121169

ISBN-13: 9781841121161

In Atomic the authors' progressive idea is positioned to the attempt. having a look throughout all sectors of commercial, together with retail banking, monetary prone, telecommunications, IT and consultancy, carbon-based organisations (oil and gasoline companies), and shopper items businesses, Camrass and Farncombe notice a few genuine eye-openers, together with how actually extra effective those industries turn into through a transformation in company structure.The implications for people are both profound and far-reaching. it may possibly take a decade, however it will ensue, and not anything could be the comparable back. Welcome to the Atomic company.

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Additional info for Atomic: Reforming the Business Landscape into the New Structures of Tomorrow

Sample text

It will become evident in this chapter that atomization is not only desirable but also inevitable. We will show you the strong forces which motivated corporations to expand so spectacularly beyond the limits of their ability to exploit scope and scale, and consider the counterforces that will lead to their ultimate collapse and atomic renewal. We can already see some of these forces in action. Take Ford as a quick example. As the Ford Motor Company expanded to produce cars for customers across the globe in the twenties and thirties, it bought rubber plantations in Brazil and steel mills in the United States, thereby securing the base materials for its mass-produced vehicles.

35 36 CAUSES Because virtual technologies are digital, they are also scalable, which opens the door to a host of new applications. Tele-surgery, for example, could be applied to microscopic situations where miniature robots perform microsurgery. Information intimacy empowers relationships With the increasing power of digital communications technology, information and the relationships it supports will become increasingly influential in every aspect of our professional and social lives. 6 We are about to witness a further quantum change placing the individual, rather than the organization, at the centre of the emerging information web, and mastering information-based relationships will be the key corporate competency in the new economy.

The small particles comprising these networks will be our atomic entities, each flourishing in the more dynamic and richly connected environment. In later chapters we will see exactly how and from where these atomic entities emerge, but for now you may just have to take it on trust – the atomic economy will work. The structure of the book Part 1 Causes In the next two chapters we explain why atomization is not only desirable but also inevitable. We look at the forces that are reshaping corporate structures and corporations’ relationships with their armies of stakeholders – from customers and shareholders to employees and suppliers.

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Atomic: Reforming the Business Landscape into the New Structures of Tomorrow by Roger Camrass


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