Amy Handlin's Be Your Own Lobbyist: How to Give Your Small Business Big PDF

By Amy Handlin

ISBN-10: 0313381550

ISBN-13: 9780313381553

This ebook is the businessperson's advisor to influencing executive judgements with out incurring the price of a qualified lobbyist, at a time while these judgements are, more and more, a key to survival.

• Real-world advocacy examples

• Tip sheets, together with "How to paintings a Public Meeting," "Setting expectancies on your Lobbying Effort," and "Don't Waste Your Money"

• "For instance" sidebars, equivalent to "Time-Wasters and Turnoffs" and "The five greatest error"

• "You test It" exercises

• version advocacy fabrics, together with letters, emails, scripts, testimony, press releases, and more

• pattern legislation, guidelines, and forms

• A "Learn the Language" word list deciphering the various key jargon utilized in neighborhood and country government

• source courses for small companies looking govt contracts

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Additional resources for Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government

Example text

Do some topics spark his interest, while others consistently bore him? You will find these observations invaluable when the time comes for you to participate. 2. Talking to knowledgeable people Whomever you target, you are not alone. Many others have interacted with him for all kinds of reasons, and you can learn from their experience. Put the word out on your professional and personal grapevines that you want input from other advocates. Check with your trade association. If you know anyone who works in government—even in a different branch—ask them for feedback.

Respect time limits, which are usually in the range of 3–5 minutes. If your testimony is too long, it’s fine to read a summary of key points, but be sure to bring enough copies of the full narrative to distribute to every member of the public body (and to the media, if you hope for press coverage). • Offer to respond to the officials’ questions. If you don’t know an answer, pledge to get it and follow up. • Leave enough business cards for every official. • Say thank you. The Three Biggest Myths About Testifying at a Public Hearing Because few people do it routinely (unless they are paid lobbyists), testifying at a public hearing may be an unsettling prospect.

Keep in mind that skillful interaction with the public is part of their job. Never feel that you are imposing on an official’s time; by reaching out, you are actually helping him understand what is on his constituents’ minds. It is in his own interest to put you at ease and to be attentive to your input. You can get to know officials in two ways: by going to them, or by inviting them to come to you. The ideal is to combine both approaches. 26 Be Your Own Lobbyist TRY IT Do you know the names of your mayor and other municipal or county officials?

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Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government by Amy Handlin


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